Safely
Personal safety platform
Type
Team Project
Role
User Experience Design
Interaction Design
Visual Design
Tools
Figma
Timeline
May 2024 (4 weeks)
Allow users to share the real-time location with family members
Provide insights of user’ driving habit relatied to safety
Limited to family members
Absence of immediate emergency report features
Provide emergency button to contact to an advisor 24/7
Alert a car accident nearby users
Available to share the real-time location with family members
Focused on vehicle-related safety
Limited to emergency, not proactive, daily safety features
Allow users to take video in real time during an emergency
Alert emergency contacts when detect unexpected movement
Notify users unsafe situations nearby them
Rely on user-generated information
Complicate UI design
Microsoft
Family Safety
bSafe
OnStar
Guardian
Take Away
The Necessity of Iteration
Iteration is essential for developing the problem. It is impossible to have a perfect answer at the first time. Embrace and adjust based on real feedback.
The Importance of User Research
Do not believe assumption and rely on real user insights which will be a key to make a project valuable. Always validate problem and idea with targeted audience to come up with efficient solutions.
Where are we walking, Emily?
Current location
Where to?
Walk to Saved Places
Home
Work
New
Home
Community
Contacts
Pods
9:41
Where are we going?
Crime Map
Let’s start safely
Walk to Saved Places
Where to?
Recent Activity
2.5km
Bloom Cafe
2 Yonge Queen East, ON M4K 4P8
7km
Home
12 Monarch Park Ave, Toronto, ON M4J 4P8, Canada
Choose From Map
Home
Work
New
9:41
Sushi-Q
Customize our journey
Are there any places you’d like to avoid?
Dark Alleys
Would you like to turn on safety settings?
Real-time incidents around me
No thanks
Accident Prone
How would you like to walk?
I prefer crowded places
I prefer a quieter path
Help us recommend the best route for you.
Give me recommendations
Closed off pavements
9:41
Sushi-Q
3 Queen St. East
Most recommended
40 people reported they walked safely in this route
15 min
Recommended
0.7km
Longer walk
48 people reported that they walked safely in this route
0.7 km
Let’s start walking
9:41
toward Bay St.
200m
12
min
9:53
arrival
900
m
Exit
SOS
9:41
toward Bay St.
150m
1
3
7
3
11
MJ
Had a weird encounter passing by Yonge Street - some folks threatened me while I was walking. Stay vigilant out guys! 🤝
3m ago • 500m
M
Recent issues
Elizabeth
Just had a weird encounter passing by Five Guys – these sketchy folks straight up demanded money from me like it was some kind of threat. Stay vigilant out there, folks!
10m ago • 990m
E
Within 5km
Crime Map
Community Map
Search
Nick Carter
+1 471 761 0025
N
Home
Community
Contacts
Pods
+
9:41
911
Emergency Contact
Ray
R
Dad
D
Mom
M
New
Favorites
Family
Dad
+1 437 674 7821
D
David Miller
+1 671 439 9108
D
Nick Carter
+1 471 761 0025
N
Friends
Mom
+1 437 878 9910
M
Contacts
Search
Home
Community
Contacts
Pods
9:41
Persona
Project Background
Where are we walking, Emily?
Current location
Where to?
Walk to Saved Places
Bloom
Home
Work
New
Home
9:41
Customize your safe journey
Safely offers an interactive map that assists you in planning a safer route. Using geo-fencing technology, user receives real-time safety reminders and alerts, and locate safe spaces within your vicinity. It offers an improved safety measure that allows you to record evidence in case anything happens, with the opportunity of warning others.
9:41
toward Bay St.
200m
12
min
9:53
arrival
900
m
Exit
SOS
Get informed and ask help anytime
Safely provides real-time safety notifications, alerts and tips throughout your journey if there is any safety issue happened. Also, you will see the emergency buttons during your journey to ask help easily also it allows you to record an incident and automatically store proof in your camera roll if anything happened.
1
3
7
3
11
Community
MJ
Had a weird encounter passing by Yonge Street - some folks threatened me while I was walking. Stay vigilant out guys! 🤝
3m ago • 500m
M
Recent issues
Elizabeth
Just had a weird encounter passing by Five Guys – these sketchy folks straight up demanded money from me like it was some kind of threat. Stay vigilant out there, folks!
10m ago • 990m
E
Within 5km
Community
Search
Crime Map
Community Map
+
9:41
Connect with people
To feel connected and involved during your journey, it allows you to join a Safely Pod to keep you company on your way to your destination. Also, you can check user reported incidents from other individuals nearby you between user reported incidents and government reported crimes based on map.
User Research
With a increased police-reported Criminal Code incidents in Canada, safety concerns have become one of the biggest social issue. Many people feel unsafe even when they walk in their own neighborhoods. As residents of Toronto which is the largest city in Canada, our team decided to have a deeper understanding about this problem.
Solutions
Prototype
Provide personalized safe routes to the destination.
Share real-time location with trusted contacts.
Include an emergency button for report and recording incidents.
Integrate community-driven safety updates for active information updates.
Competitive Analysis
We conducted interviews with 5 people in person to deeply understand their experience walking home and to identifiy their needs.
Main Insight
Problem Statement
How might we empower people and provide support
so they arrive at their destination safely?
People feel unsafe and uncomfortable walking the street at night alone.
People prioritize safety over efficiency.
It is not easy to share their location manually.
People want to know what safety issue happened.
People usually interact with someone when they feel unsafe.
88%
of canadian women have been have been harassed on the street before turning 18 years old
2M+
police-reported Criminal Code incidents in Canada, with a crime rate of 5,375 incidents per 100,000 population
<4
in 10 women reported feeling very safe walking alone in their neighborhood after dark
32%
of survey respondents would be unwilling to walk the streets alone at night in their community
“When I’m walking home alone at night after work,
I can’t stop constantly looking over my shoulder.”
“I always share my location with my partner, but I wish there was a simpler way.”
“I wish I could know what happened near me as soon as possible.”
Emily Lopez
Female / Server / 26
Emily is a resident belonging to the minority in Canada and works as a server at a pub so she aims to commute safely after work.
Goal
Find the safest route to arrive at her destination.
Be notified incidents nearby her in real time.
Share the real-time location with trusted contacts.
Frustrations
She feels unsafe walking, especially late at night.
Lack of updated information on safety incidents.