Project Background
MOOCs market size have risen rapidly since they provide flexible and inexpensive ways for students around the world to gain access to high-quality education.
However, MOOCs face a key flaw that has earned low completion rates. Based on research from ResearchGate shows that only 5% to 15% of students who start a MOOC actually finish it. Therefore, Makey aims to offer a collaborative and supportive education environment.
2018
2023
$3.9 BILLION
USD
$20.8 BILLION
USD
Research and market
Massive Open Online Course (MOOC) Platforms Market Size
20%
0%
0
5
10
15
20
25
60%
40%
100%
80%
Rich Data
Completion Rates of MOOC Programs
User Research
I conducted a survey and interviews with 5 e-learners to have a deep understanding of the journey of taking self-paced online courses.
35%
65%
65%
I have not complete the self-paced course before.
13%
87%
87%
I had difficulty following the course on their own.
Difficult to ask questions to instructions.
Lack of consistent motivation.
Longer process to have peer reviews.
Feels isolated sometimes.
Affinity Mapping
Based on user research, I created an affinity map to organize insights about why people choose to take online classes and what blockers people have to complete courses. This helped me better understand users' needs and identify pain points.
Here’s main insight form user research.
People mostly take self-online classes for thier career.
People find difficult to be constantly motivated.
People tend to prioritize their daily life than online classes.
Persona
User Journey Map
Problem Definition
How might we help self-paced online learners stay motivated to complete their courses within their timeline by increasing accountability and providing more interaction?
Solutions
Goal Setting
Users can set their own timelines on the courses that they are enrolled in to provide motivation and progress tracking through this learning path. Also, user can create their daily goals, receiving reminders to keep them on track.
Gamified Progress Tracking
To encourage learner engagement and motivation, the platform provides badges, leaderboards, and progress bars as gamification elements, allowing them to share on SNS.
Community Engagement
Users can share information of the courses or fields they are interested in and find accountability partners with others taking the same courses.
Prototype
Where are we walking, Emily?
Current location
Where to?
Walk to Saved Places
Bloom
Home
Work
New
Home
9:41
akey
HOME
PROGRESS
COMMUNITY
MY
Good afternoon,
MJ
1/2
50%
My task
Insights
My courses
Challenges
View more
This week, you’ve been taken
12
classes
M
Google UX Design
Professional Certificate
21 lessons remaining
56%
Today’s goals
It’s time to take a class from Udemy to complete the goals.
Finish the quiz for Coursera course
Take one Udemy class
Add
Take classes everyday
Go to take classes
Go to take classes
S
M
T
W
T
F
S
+ 1,126
Coursera
Fundamental UX and Design Thinking
18 lessons remaining
92%
Go to take classes
Udemy
8
quizzes
It’s time to take a class from Udemy to complete the goals.
You’ve achieved a lot this week, doing well MJ!
HOME
PROGRESS
COMMUNITY
MY
Main Page
Makey
Productivity platform for self-paced online learners
Type
Self-directed Project
Role
User ResearchUser Experience Design
Interaction Design
Tools
Figma
Timeline
May - Aug 2024
Progress & Achievement
Community